Who is typically referred to as a spin doctor?

A spin doctor is typically understood to be a political candidate's press adviser. This individual is responsible for managing the public perception of their candidate, crafting messages, and strategically responding to media coverage and interview questions. The role of a spin doctor involves interpreting and framing events, statements, or policies in a way that presents the candidate in the best possible light. This often requires a deep understanding of both the candidate's platform and the political landscape, enabling them to anticipate and counteract potential criticisms while highlighting achievements and positive aspects of the campaign.

In contrast, a candidate's opponent, a journalist covering an election, or a government official would not fit the description of a spin doctor as their roles do not primarily focus on shaping the narrative or managing media relations for a specific candidate. The opponent might focus on critiquing the candidate rather than promoting their own message, while journalists aim to report news objectively. Government officials also may engage in public relations, but they do not specifically serve the purpose of advising a political candidate in the context of an election.